THAT'S THE TICKET: WWC SAYS IT'S GAINING MO AS EVENT NEARS
Women's World Cup President & CEO Marla Messing said
yesterday that the event has "now crossed the 400,000 mark"
in terms of total ticket sales. Messing: "We are over
62,000 for the opening game in New York. And we [are]
approaching 15,000 for the opening game in San Jose.
Average per event is 23,000, and our average for first
round, non-USA matches is over 16,000." Messing said the
event is "definitely on a pace to sell a half a million
tickets." Messing was asked by one reporter why the WWC did
not advertise around ESPN2's coverage of the European Cup
Final on Wednesday. Messing: "It wasn't in our media plans.
... We have a finite media budget" (THE DAILY). Messing, on
ticket buyer demos: "Our gut tells us that 95 percent [of
ticket sales] are from the U.S." (AP, 5/28).