The Blue Jays are "attempting to woo fans with their
fannies" in a 30-second radio spot in which a female fan
"delivers the punchline: 'Mmm, check out the buns on [RF
Shawn] Green,'" according to Dave Feschuk of the NATIONAL
POST. The ad tells of a "heinie scout ... just one of the
die-hard fans at a Blue Jays game." Graham Farrell, a
spokesperson for the Jays' ad agency: "It was just a fun way
of saying there's more to do at the SkyDome than just
watching the baseball game itself. It's just a fun spot
that speaks to women." Feschuk: "Funny thing, it seems, for
a baseball team to attempt to sell itself with a touch of
sex. There are, after all, plenty of sports with more
obvious oomph" (NATIONAL POST, 5/22). The NATIONAL POST's
Chris Jones wrote that the "signs of decline" in Blue Jays
attendance "are more evident this year -- thousands of upper
deck seats have been covered in tarps -- but the Jays'
attendance woes are not new" (NATIONAL POST, 5/22).
FAMILY AFFAIR: In Detroit, Maureen McDonald profiles
DeAnn Forbes, VP and Partner of Day-Forbes LLC, the ad
agency hired by the Lions "to reach females, families and
children." The agency will launch a series of player
profiles next month via local TV and regional publications,
and Forbes "hopes" the effort will "help sell season
tickets" to more women and families. Forbes: "Women want to
know more about what motivates the players, how they feel,
what they do with their families" (DETROIT NEWS, 5/24).
