DEEP IMPACT: THREE PREMIER EVENTS DRAW BIG BUCKS TO CITIES
The NCAA Women's Final Four at San Jose Arena generated
an estimated $20.8M for the city, including $11M in direct
expenditures by 17,000 visitors to the city; $1.9M in direct
expenditures by the NCAA, Women's Basketball Coaches
Association, tournament sponsors and the local organizing
committee; and $7.9M in indirect expenditures to the local
economy (San Jose Sports Authority).
MIAMI PRICE: The SPORTSBUSINESS JOURNAL's Marcy Lamm
writes that the economic impact of Super Bowl XXXIII to the
Miami area was $396M, according to an NFL study conducted by
FL-based Sports Management Research Institute. The 110,700
visitors to the city spent an average of $400.03 per day
(SPORTSBUSINESS JOURNAL, 5/17 issue).
FIESTA DOUGH: In Phoenix, Kent Somers wrote that an AZ
St. Univ.'s Center for Business Research study revealed that
the Fiesta Bowl generated an overall economic impact of
$133M to the state. The study found that 69,000 visitors
spent $58M for lodging, food, entertainment and other goods
and services. The number surpasses the previous high impact
of $96.8M, set in '96 (ARIZONA REPUBLIC, 5/14).