HAS IMG REASSESSED ITS WTA TOUR TITLE SPONSOR PACKAGE?
Since IMG has had "little success" selling an $8.5M
global title sponsorship for the WTA Tour, it is "now on the
street with a scaled down" $3.5M North American presenting
sponsorship, according to Terry Lefton of BRANDWEEK. The
"more localized" sponsor package still includes the sponsor
patch worn by players, but "that and foreign rights and
media are excluded from the scaled-down version." IMG was
selling the int'l deal "based on an estimated" 11 billion
impressions a year, but has had "no luck in what is an
increasingly difficult sales environment" (BRANDWEEK, 5/10).
HOOT, HOOT, HOOVER! The Hoover Co., which became a WTA
Tour corporate partner earlier this year, will be the
"Official Floor Care Company" of the '99 du Maurier Open in
August. Hoover receives extensive on-site presence,
including two demonstration seminars a day (Tennis Canada).