BLONDE AMBITION: NEW NIKE SPOT SEEN AS A BOOST FOR BASEBALL
TV viewers "couldn't escape" a new Nike ad this weekend
featuring Braves Ps Greg Maddux and Tom Glavine talking
"about hitting like [Mark] McGwire in hopes of impressing"
actress Heather Locklear, according to USA TODAY's Michael
Hiestand. This "might be good news for baseball, as its
players are rarely used in national marketing efforts. And
baseball might finally have a slogan fans will at least
remember, thanks to the ad's tag line: 'Chicks dig the long
ball!'" (USA TODAY, 5/10). In Boston, Peter Gammons wonders
if there is "a better ad than the Nike spot. ... Why can't
[MLB] do stuff like that?" (BOSTON GLOBE, 5/9).