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IN CART, DOES FEDEX ABSOLUTELY, POSITIVELY HAVE TO LEVERAGE?

          The sponsorship efforts of some "motorsports-related
     companies" are examined by Bill Koenig of SPEEDNET, who
     wonders if CART series title sponsor FedEx is "ever going to
     broadcast a CART-themed" ad.  FedEx execs said that they
     "wanted to take a slow-but-steady approach implementing" the
     property as part of its marketing efforts, but Koenig writes
     that if "Columbus had taken this strategy, he'd only be
     halfway across the Atlantic Ocean by now."  Koenig also
     writes that NASCAR Winston Cup driver Jeff Gordon's "early
     race exits and lack of dominance thus far in the season
     [have] dulled" the effort of his sponsor DuPont Automotive
     Finishes.  Also, Home Depot has "to be happy" with its
     decision to sponsor rookie Winston Cup driver Tony Stewart,
     and "it's not a big surprise" that the company will sponsor
     the driver's IRL car in the Indy 500 (SPEEDNET, 4/16). 
          WHAT ARE THE ODDS OF A NEW IRL SPONSOR? In Las Vegas,
     Jeff Wolf writes that Las Vegas Motor Speedway (LVMS) "might
     soon be shopping for event sponsors" for its Winston Cup Las
     Vegas 400 and its IRL Las Vegas 500, as its title deal with
     the Las Vegas Convention & Visitors Authority (LVCVA)
     expires June 30.  LVMS GM Chris Powell said the speedway is
     "awaiting word from the LVCVA as to whether they want to
     continue" their sponsorship. Industry "insiders doubt" the
     track will "have difficulty finding" a new sponsor for the
     NASCAR event, but finding a sponsor for the IRL race "might
     be more difficult" (LAS VEGAS REVIEW-JOURNAL, 4/16).
          NASCAR NOTES: AL-based grocery chain Bruno's Food World
     division was named the official grocery store of the
     Talladega Superspeedway (BIRMINGHAM NEWS, 4/15)....Building
     materials manufacturer U.S. Gypsum was named a marketing
     partner of the '99 NASCAR Craftsman Truck Series (NASCAR).

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