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Volume 24 No. 159
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          The Women's World Cup "is already a hit at the gate,"
     with more than 300,000 tickets sold for the event, and total
     attendance for 17 U.S. dates "could top 500,000." WWC '99
     President & CEO Marla Messing, on women's sports: "Not only
     are we still trying to find our audience, we're trying to
     determine if one exists. ... At this point for women's
     sports, the biggest thing is seeing people in the stands.
     ... The WNBA is delivering that" (WALL ST. JOURNAL, 4/16).
          EVENT NOTES: In N.Y., Yacht Club Commodore George
     Isdale said that it's time to "evaluate" how the America's
     Cup is conducted and to "make changes," as currently, the
     defender selects the race venue, TV rights and "many of the
     important" sponsorships.  Isdale: "It's akin to Jerry Jones
     running the NFL and the Dallas Cowboys" (USA TODAY, 4/16). 
     The Volvo Ocean Race -- formerly the Whitbread Round the
     World Race -- will make Miami one of two U.S. stops in 2002,
     "bringing a three-week festival and thousands of visitors to
     the area."  McDermott, Will & Emery Senior Partner Jim
     McDonald "estimates" the race will generate $30M for the
     South FL economy (MIAMI HERALD, 4/16).....The Toyota Grand
     Prix, set to run this month, generates an "estimated" $38M
     into the Long Beach (CA) economy.  The three-day event could
     attract "as many as 200,000 people" (L.A. TIMES,
     4/15)....The U.S. Olympic Trials in freestyle wrestling will
     be held at Conseco Fieldhouse in 2004 (STAR-NEWS, 4/14).