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Volume 24 No. 160
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          CBS's broadcast of the final round of The Masters
     earned an 10.7/21 overnight Nielsen rating, up 8.1% compared
     to last year's 9.9/26.  Saturday's third round coverage
     scored a 5.9/15, down 15.5% compared to '98's 6.9/19 (CBS). 
          THE NORM-AN SHOW: Many media critics review CBS's
     treatment of Greg Norman in his run for the Green Jacket. 
     In Toronto, Rob Longley writes that CBS, following Norman's
     "collapse" in the final round of the '96 Masters, "wanted to
     heal that pain so badly it made the Shark the irresistible
     bait to hook viewers for its coverage."  Longley notes that
     CBS "spent so much energy" setting up a Norman win, that
     when he fell back in the later stages, "the life was sucked
     right out of the telecast" (TORONTO SUN, 4/12).  In Boston,
     Jim Baker calls Jim Nantz "over-syrupy" in claiming Norman
     "did not lose" this title, as he did in '96 (BOSTON HERALD,
     4/12).  In Cincinnati, John Fay writes that as Norman began
     to slip, "no one on CBS ... questioned whether Norman was
     wilting under the pressure."  But Fay calls CBS's camera
     work "flawless" (CINCINNATI ENQUIRER, 4/12).  In Calgary,
     Jim Taylor writes that CBS "dropped back into funeral mode
     at the agony" of Norman faltering:  "Why is it that the
     golfing media -- and television in particular -- can't
     handle the trials of Greg Norman with the class and aplomb
     of Norman himself?" (CALGARY SUN, 4/12).  
          STRONG PRODUCTION: In Houston, David Barron notes that
     despite some questions over the amount of coverage CBS is
     allowed to show, the net did provide viewers with live
     coverage of 14 of 18 holes with the last group (HOUSTON
     CHRONICLE, 4/12).  In Atlanta, Prentis Rogers writes that
     the "brisk tempo of moving from shot to shot" by Producer
     Lance Barrow and Director Steve Milton was "first rate"
     (ATLANTA CONSTITUTION, 4/12).  USA TODAY's Rudy Martzke
     writes that while CBS "is back, challenging Emmy-nominated
     NBC for TV golf supremacy," it did commit "some bogeys," as
     "too many cliches still aired" (USA TODAY, 4/12).  In
     Richmond, Jerry Lindquist: "It is borderline hilarious how
     reverently CBS treats this annual event.  It is, after all,
     only golf" (RICHMOND TIMES-DISPATCH, 4/12). In Toronto,
     Chris Zelkovich writes that The Masters "stands out as one
     of the greatest sporting events ... so why does CBS believe
     it has to hype this event so much?"  Zelkovich: "These guys
     don't just gild the lily, they cover it in diamonds and add
     a few layers of varnish for good measure" (TOR. STAR, 4/12). 
          MASTERS OF THEIR DOMAINS: Augusta National Golf Club
     Chair Hootie Johnson said the club would not "relent" on its
     policy allowing CBS to show only three hours of final round
     coverage.  Johnson: "We like the way it is.  It works, and
     our ratings are good.  All the feedback we get from fans all
     over the world is very positive, and we like the
     presentation the way it is" (ORLANDO SENTINEL, 4/10).  A
     N.Y. TIMES editorial on Saturday said that "there are many
     reasons" to watch The Masters, adding that the "best reason
     is to see what televised sports should really look like,
     when money is not the only object" (N.Y. TIMES, 4/10).     
          MASTERS NOTES: The Masters announced a purse total of
     $4M, with the winner receiving $720,000.  The purse is
     surpassed by only five other events on the PGA Tour -- the
     four World Championship events and The Players Championship,
     all of which have $5M purses ( runs a
     full-page color ad in USA TODAY congratulating Olazabal on
     his win (THE DAILY)....As of Friday PM, The Masters'
     official Web site,, was averaging 238,000
     hits per minute.  The previous busiest Web site ever
     monitored by IBM was the Nagano Winter Olympics, which had
     110,000 hits per minute (DALLAS MORNING NEWS, 4/10).