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CONVERSE SEES BIG UPSIDE TO PROMOTIONAL PACT WITH MASTER P

          In a move that "reflects the rising cultural influence
     of hip-hop musicians and possibly the waning marketing
     appeal of" NBA athletes, MA-based Converse has signed Percy
     "Master P" Miller to a "promotion" deal, according to USA
     TODAY's Melanie Wells.  Converse Senior VP James Solomon, on
     Miller: "This guy is an absolute hero to the youth of
     America."  The company "won't say what it is paying" Miller,
     but the rap artist will produce a CD that "will be given
     away with each $100 pair" of No Limit Converse sneakers    
     -- which will be Converse's most expensive shoe and "will
     hit the stores in time for back-to-school sales."  Miller
     will also wear Converse apparel on CD packaging, music
     videos and in personal appearances (USA TODAY, 3/29).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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