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HBO HAS HOPE FOR WOMEN'S TENNIS; ESPN STRONG MLB AD SALES

          ELECTRONIC MEDIA presents its Special Report on "Sports
     on TV," which leads with Phil Rosenthal's examination of
     today's sportscaster under the header, "Everybody's A
     Comedian."  In addition, EM's Steve Donohue profiles the
     state of the WTA Tour under the header, "Women's Tennis At
     The Top Of Its Game."  Heading into Wimbledon last summer,
     HBO Sports "decided to increase its ratio of women's to
     men's coverage to 60-40 to satisfy viewer demand for women's
     matches."  The tournament ratings increased 18% to a 1.9
     from a 1.6 in '97.  HBO Sports Senior VP & Exec Producer
     Ross Greenburg said that the "network may up its ratio again
     this summer to 70-30."  Greenburg: "We'll be heavily
     weighted to the women once again in Wimbledon -- no question
     about it."  EM's Lee Hall gauges the impact of the NBA
     lockout on TV partners/advertisers, while Donohue previews
     the upcoming MLB season.  ESPN Senior VP/Ad Sales Jeffrey
     Mahl said that he has signed more advertisers to full-season
     packages by March than he had this time last year.  Mahl,
     noting that McDonald's, Pep Boys, Valvoline and Loews all
     bought time: "We are very heavily sold" (EM, 3/22 issue). 

SBJ Morning Buzzcast: April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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