Big Daddy's BBQ's sponsorship deal that "would have kept" driver Davey Hamilton with Galles Racing and in the IRL has "gone up in smoke," as Hamilton and Galles "have no intention of working with" the company, according to Jeff Wolf of the LAS VEGAS REVIEW-JOURNAL. Big Daddy's announced "two weeks ago that it would sponsor" the team, but "less than a week later, the deal fell apart." Hamilton: "We just didn't get our money." Big Daddy's BBQ Founder Dan Lloyd "blames" N.Y.-based investment banking firm J.B. Marc & Associates, saying that the deal "crashed" because of an "inability to recover from its major loss of funds stemming from a deal" with the firm (LAS VEGAS REVIEW-JOURNAL, 3/12). FUNNY CARS? In Indianapolis, Bill Koenig reports that ESPN is "about to unveil its newest humorous" NASCAR spots and, "for the first time ever, will have promos" for CART. The NASCAR spots were filmed "recently" at Lowe's Motor Speedway near Charlotte and feature Winston Cup drivers. The CART spots are a "bit different," as they feature actor Ricardo Montalban "dressed in a tuxedo, in a sort of takeoff" of the Chrysler ads he did 20 years ago. In one spot, Montalban "muses why celebrities such as" Paul Newman and David Letterman become team owners (STAR-NEWS, 3/12).
Sponsorships Advertising Marketing
The WTA Tour is using "sex appeal" to "revive interest" in the sport among fans and corporate sponsors, according to Kurt Streeter of the L.A. TIMES. Marketers hope the women's tour, "with more personable stars than the somewhat dull men's circuit, will lift the fortunes of the entire sport. But some worry that women's tennis is in danger of reducing its athletes to starlets known more for their looks than their game." Women's Sports Foundation Exec Dir Donna Lopiano: "If the tour starts portraying them too much as sex objects, the public is not going to treat them as athletes." WTA Tour Dir of Marketing Susan Marenoff: "We've chosen to market our players this way because this is what Madison Avenue wants." adidas Publicity Dir Jennie Craig: "The women on the tour, as a whole, are presenting themselves with the sporty, sexy image we want for our company." The Tour is also starting to leverage its association with New Regency Enterprises' Arnon Milchan, as Venus and Serena Williams "had screen tests last week" at New Regency for upcoming film roles (L.A. TIMES, 3/12).
Nike "is on board with the outside back cover" ad for the launch of Larry Flynt's "Code," a fashion magazine "aimed at African-American men 25 years and older" (N.Y. POST, 3/11)....The WALL STREET JOURNAL's Sam Walker profiles the "invasion" of "space-age drivers" in the game of golf and writes, "If nothing else is done, critics say, the big clubs could do to golf what high-tech rackets did to tennis: turn a cerebral game of finesse and inches into a crude display of smacking and banging" (WALL ST. JOURNAL, 3/12). SOCCER: The Scottish Premier League, "without a sponsor since its inception," inked a two-year deal $3.7M deal, with an option for one more, making the Bank of Scotland the league's title sponsor (London TELEGRAPH, 3/11)....IMG Canada and the Canadian Soccer Association formed "Soccer Canada Properties," a marketing partnership to improve TV distribution, increase sponsorship opportunities and promote the growth and development of soccer (IMG).
Univ. of CA environmental researcher Dara O'Rourke "applauded" Nike for "improving ventilation" at a company- contracted plant in Vietnam, 18 months after he disclosed that the "air in parts of" the plant had "levels of cancer- causing substances that exceeded local standards by 177 times," according to Steven Greenhouse of the N.Y. TIMES. O'Rouke also credited Nike with reducing the "use of hazardous chemicals and training managers on safety issues" at the plant. O'Rourke "praised Nike for a turnaround," but said that "some significant problems remained." Nike Dir of Labor Relations Dusty Kid said that the factory was "an average factory, not a model one," and that Nike "would allow" O'Rourke to visit "any of its" 37 factories in Asia. Human rights group Global Exchange, one of Nike's "harshest and most persistent critics," also credited the company yesterday for "improving conditions and for letting an outside monitor inspect" the plant (N.Y. TIMES, 3/12). KNIGHT MOVES: Nike Chair Phil Knight said that the company "will disclose the location of all its foreign factories if competitors agree to do the same thing." Knight sent letters to presidents of universities with Nike contracts, "calling on them to join the effort to 'ensure that licensed products bearing the names and logos of schools are manufactured under fair conditions'" (AP, 3/12).
Univ. of KS men's basketball coach Roy Williams was featured in an ad for the "Sports Page Brewery" earlier this week, though the university called the move "a mistake," according to Jeffrey Flanagan of the K.C. STAR. SID Dean Buchan said that Williams is friends with the bar's owner, who thought it was OK to use a picture in the ad, but "Roy didn't want his picture used." Buchan said that the bar was "happy to stop the ad out of respect" for Williams. NCAA Dir of PR Wally Renfro said the appearance of coaches in ads promoting bars is not an NCAA violation (K.C. STAR, 3/12).
IMG, which recently filed suit against former VP/Racquet Sports Jeff Schwartz for "allegedly stealing" three tennis clients, "says it caught" Schwartz on videotape "raiding company files a week before he left the firm," according to Bill Lubinger of the Cleveland PLAIN DEALER. IMG "filed a motion" in U.S. District Court in Cleveland "requesting the immediate return" of documents that are "estimated" to be worth at least $75,000 and contain "highly confidential trade secrets." The motion claims the files, which are "believed to be at Schwartz's Manhattan apartment or office," include sponsorship contracts and agreements with clients Pete Sampras, Marcelo Rios and Martina Hingis. Schwartz's attorney Steven Miller said Schwartz "didn't take anything he wasn't entitled to." A hearing on the motion is set for March 23 (Cleveland PLAIN DEALER, 3/12).
Today, THE DAILY lists the shoe and uniform affiliations of the team's participating in the NCAA women's basketball tournament. Schools are listed in seed order:
|EAST REGION||SHOE/UNIFORM||MIDWEST REGION||SHOE/UNIFORM|
|OLD DOMINION||Nike/Sports Belle||TEXAS TECH||Nike/Wilson|
|VIRGINIA TECH||Nike/Sports Belle||N. CAROLINA||Nike/Nike|
|MAINE||Nike/Sports Belle||N.C. STATE||Nike/Sports Belle|
|TENNESSEE TECH||Nike/Wilson||S.F. AUSTIN||Nike/Sports Belle|
|APPALACHIAN ST.||Nike/Russell||ORAL ROBERTS||Nike/Rawlings|
|MIDEAST REGION||SHOE/UNIFORM||WEST REGION||SHOE/UNIFORM|
|CLEMSON||Nike/Sports Belle||COLORADO ST.||Nike/Wilson|
|IOWA ST.||Nike/Russell||LSU||Nike/Sports Belle|
|ILLINOIS||Nike/Nike||SW MO ST.||Nike/Rawlings|
|FLORIDA INT'L||Nike/Sports Belle||VIRGINIA||Nike/Nike|
|LOUISVILLE||adidas/adidas||UC SANTA BAR||Nike/Russell|
|SANTA CLARA||Nike/Sports Belle||EVANSVILLE||Reebok/Wilson|
|FLORIDA A&M||Nike/Russell||CA ST. NOR.||Nike/Unique|
|ST. FRANCIS||Nike/Sports Belle||CENTRAL FL||adidas/Sports Belle|
Nike leads the way by providing shoes to 46 teams and uniforms to 15. Reebok provides shoes to 11 teams and uniforms to seven, while adidas provides shoes to six and uniforms to five and Converse shoes to one and no uniforms. Sports Belle outfits 14 teams with uniforms, while Russell outfits eight, Wilson six, Rawlings three, DeLong two, Speedline one, Champion one and Unique one.