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Events Attractions

JUMPING THROUGH HOOPS: TVKO SEES NCAA TOURNAMENT AS PARTNER

          Some "might consider TVKO mad to schedule" Saturday's
     Evander Holyfield-Lennox Lewis fight during the opening
     weekend of the NCAA basketball tournament, but Time Warner
     Sports President Seth Abraham says that "there's a plan
     behind [the] madness," according to USA TODAY's Rudy
     Martzke.  Abraham: "We scheduled this fight with an eye of
     being up against the NCAA's. ... We'd rather be up against
     college basketball than the NBA playoffs.  Would we go
     against the Final Four?  No."  Martzke writes that "instead
     of treating the NCAA's like an enemy," TVKO is "joining
     them" by running ads for the $49.95 PPV event during CBS's
     hoops coverage.  HBO Exec Producer Ross Greenburg: "Our ads
     should attract the casual sports fans needed to push this
     fight to the seven-figure [PPV] mark" (USA TODAY, 3/12).  
          HOW BIG WILL THE CHECKETTS BE? In N.Y., Anthony Gargano
     writes that "there is a buzz" around Saturday's fight at
     MSG, and the bout is "expected to turn a profit of nearly"
     $1M, as $1.5M in sponsorship were sold.  MSG President Dave
     Checketts: "You should see who we had to turn down for
     tickets because they called at the last moment" (N.Y. POST,
     3/12).  MSG Sports VP Kevin Wynne: "We're going to make a
     substantial profit on this fight" (USA TODAY, 3/12).  
          NEW SPONSOR: GTC Telecom is sponsoring the event and
     will have its name displayed on the fight clock throughout
     the PPV broadcast.  The company will also have a full-page
     ad in the fight program (GTC Telecom).         

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

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SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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