CHIP SHOTS: BRONCOS IN MAXFLI SPOT, NIKE EXEC INTERVIEWED

          Maxfli Golf is running a new TV campaign called "Air
     Swing" which features scenes of Broncos QB John Elway and
     coach Mike Shanahan practicing their golf swings.  The spots
     have two different endings -- one featuring Greg Norman
     practicing his "air swing" while waiting for his car at
     valet parking and the other featuring Fred Couples
     practicing his swing in an elevator.  Both spots use the tag
     "Driven By Innovation. Proven By Pros" (Maxfli).
          NIKE GOLF: Nike Golf President Bob Wood is interviewed
     by Gene Yasuda of GOLFWEEK.  Wood, on Nike Golf: "It's an
     over $200 million (a year) business.  There's well over 125,
     130 people working full-time on golf."  On the "challenge"
     facing Nike Golf: "[W]e're not seen as somebody who's
     'inside.'  And therefore, we're perceived as lacking an
     emotional connection to the sport" (GOLFWEEK, 3/6 issue).
          ON BOARD: A-B's Michelob has become an official sponsor
     of the World Golf Championships through 2002 (PGA Tour).