HE WON'T TURN HIS MASBACK ON ATLANTA: USATF STAYS WITH CITY
With the USA Indoor Track & Field Championships six
years into a 10-year deal with the Georgia Dome, USATF Exec
Dir Craig Masback said that despite "nobody ... billing this
as a breakthrough year" for the event, "it's not time to
give up on Atlanta as host," according to Mike Fish of the
ATLANTA CONSTITUTION. The USATF championships average
attendance its first four years in Atlanta was 17,000, but
was "based on exaggerated estimates." An "accurate account"
last year saw that the USATF championships drew 8,874, with
only 6,474 paid. Masback said that he "would hope to
exceed" that total this year, with the event "getting a
significant" backing from local sponsors. Masback said that
the USATF plans to open an Atlanta office to market future
indoor championships "better." The USATF championships will
be held this weekend (ATLANTA CONSTITUTION, 2/26).