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PANTHERS' BURE ALLOWS TEAM TO EXPLORE NEW MARKETING PATHS

          While the recent trade of Pavel Bure from the Canucks
     to the Panthers "deprives the West Coast of a celebrity
     worshipped in the gay and straight communities, it presents
     the six-year-old Panthers with a unique marketing
     opportunity," according to Mike Ulmer of the NATIONAL POST. 
     Ulmer wrote that Bure's looks give him "an exotic,
     androgynous appeal" and now that he is in Miami, Bure
     "presents a never-considered marketing opportunity for the
     Panthers: gay males, a rarely shaken arm of the 18-35
     demographic money tree."  Panthers VP/Marketing Declan
     Bolger, whose team "has cultivated non-traditional
     clientele" such as women and Hispanics: "Have we targeted
     gay men?  No.  Would we turn them away?  No.  We haven't
     said no to anyone."  Bolger said that the Panthers will try
     to market both the team and Bure, but that any Bure
     promotions "will be tasteful."  More Bolger: "We don't want
     to promote Pavel as a handsome man on ice.  He's a hockey
     player who happens to look very good."  Bure, who says he
     "welcomes" the interest of all fans: "Why would I have a
     problem?  If people like you and treat you with respect,
     that's great.  That's how I treat them"  (NAT. POST, 2/10).

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