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ATLANTA FEELING SUPER IN 2003; SHELL LOOKS AT NFL RACE ISSUE

          Atlanta "may pursue" the 2003 Super Bowl if the NFL
     decides in the next few months to move the game from San
     Francisco, according to Len Pasquarelli of the ATLANTA
     CONSTITUTION.  Although the city is scheduled to host next
     year's Super Bowl, city officials "confirmed" that it could
     also host the 2003 event because the city "is not overbooked
     with conventions that year."  Pasquarelli writes that even
     if the game is moved, Atlanta would likely "face a battle"
     from San Diego and Miami (ATLANTA CONSTITUTION, 1/28).
          BROAD SHOULDERED BID: Eli Broad, part of the New
     Coliseum Partners bid for an NFL expansion team in L.A., is
     scheduled to meet for 30 minutes today with the NFL's 
     Finance Committee in Miami to "answer skeptics who doubted"
     the city's political support.  Broad was to have L.A. Mayor
     Richard Riordan and Assembly Speaker Antonio Villaraigosa
     "join him" at the meeting, but he was told Wednesday that
     the committee "didn't want any politicians in attendance --
     just the principals" (L.A. DAILY NEWS, 1/28).  New Coliseum
     Partner/NHL Kings co-Owner Ed Roski, on Broad's addition to
     the group: "Indirectly, I understand the NFL was very happy
     to hear (about Broad).  If we hadn't done this, there would
     have been a question in their minds" (PRESS-TELEGRAM, 1/27). 
          NFL COLOR-BLIND? In Miami, Falcons offensive line coach
     Art Shell said that "part of the problem" with minorities
     getting hired as NFL head coaches is "the good old boy
     network."  Shell, on teams overlooking Packers offensive
     coordinator Sherm Lewis as a head coaching candidate: "I
     don't know what's going on there.  The guy has all the
     credentials in the world.  For him not to get a hard look
     and get an opportunity to be a head coach, something's going
     on.  I don't understand it" (MIAMI HERALD, 1/28).  In
     Nashville, Jeff Legwold writes that controversy on the NFL's
     lack of minorities holding head coaching positions "is fast
     becoming a Super Bowl tradition" (TENNESSEAN, 1/28).
          CHALLENGES FACING THE GAME: In a front page story in
     today's L.A. TIMES, Greg Johnson writes that "cracks are
     appearing" in football's foundation, as the game is "losing
     its appeal, particularly in cash-strapped school districts
     where costly football programs are being eliminated."  Dir
     of the Univ. of OR Warsaw Sports Marketing Center Rick
     Burton said that football is still seen as "a violent
     sport."  Burton: "Society has changed.  There are now a lot
     of soccer moms out there wondering if football is too
     demanding, too harmful for their kids" (L.A. TIMES, 1/28).  
          WHO'S HE REFERRING TO? NFL Commissioner Paul Tagliabue
     addressed 800 people, who paid $35 each, at a Super Bowl
     XXXIII business luncheon at Pro Player Stadium yesterday. 
     The event was sponsored by the South FL Super Bowl Host
     Committee.  Tagliabue, on the NFL: "Every team has an
     opportunity to compete and win.  We're the only league that
     controls all the television centrally ... and shares the
     revenue equally so Green Bay and Jacksonville receive the
     same TV revenue as New York."  More Tagliabue, on instant
     replay: "I think it will come back" (MIAMI HERALD, 1/28).   
     

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