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SPORTS SPONSORSHIPS: MAKING AN ART OUT OF AN INEXACT SCIENCE

          Street & Smith's SportsBusiness Journal and the Sports
     Business Institute invite you to a special luncheon
     discussion during Super Bowl week at Turnberry Isle Resort &
     Club in Aventura, FL.  The discussion, "Sports Sponsorships:
     Making an Art out of an Inexact Science," will include Coca-
     Cola VP & Dir of Presence Marketing Steve Koonin; IBM VP/
     Worldwide Olympic & Sports Sponsorships Elizabeth Primrose-
     Smith; NationsBank Senior VP/Olympics & Events Marketing
     Dockery Clark; adidas America Dir of Sports Marketing Robert
     Erb and Castrol Manager of National Consumer Promotions &
     Sports Marketing Kim Kulick.  The event will be Friday,
     January 29, from 11:30am - 1:30pm.  For details, contact
     Leigh Coudon at (704) 973-1558 or at lcoudon@amcity.com.   

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TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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