Menu
Sports Industrialists

WILLIAMS, USSERY ADDRESS 4TH ANNUAL NATIONAL SPORTS FORUM

          The 4th annual National Sports Forum concluded
     yesterday at the World Golf Village in St. Augustine, FL. 
     After Seaver Marketing Group President RON SEAVER welcomed
     approximately 250 to 260 attendees on Sunday, Magic Senior
     Exec VP PAT WILLIAMS addressed issues facing the industry. 
     Williams then spoke with THE DAILY about the NBA's re-entry
     strategy after the lockout.  Williams: "The league can fix
     some things, but I think primarily it's going to have to
     come at the club level.  And specifically, several of the
     players can do it faster than anybody.  If the players will
     truly reach out to the public."  Williams stressed that
     players have to become more media-friendly: "Over the years,
     I think NBA players have slipped in that area. ... that's
     got to change."  Williams added that if the NBA and NBPA
     "truly are partners" coming out of the labor dispute, then
     the "union has to be very, very aggressive about their
     behavior, and how they deal with the media and the public."
          BIG PLANS IN BIG D: On Monday, Mavericks President &
     CEO TERDEMA USSERY discussed the challenges facing that
     franchise as it strives to become the "best organization in
     a very competitive Dallas marketplace."  Ussery said the
     team will target 50,000 youths in the Dallas-Ft. Worth area
     via a variety of grass-roots initiatives.  In looking to 
     develop a "positive feeling about the Mavericks brand," the
     team will undergo a complete logo and brand image overhaul
     in 2000 to introduce consistent marks, colors and logos to
     the marketplace.  Referring to the team's 44-120 record over
     the past two seasons, Ussery said, "We are going to
     communicate honestly with our consumer. ... We are going to
     improve our core product."  This season, the team will
     utilize a new ad campaign with the tag, "One Fan At A Time." 
     All the brand-building initiatives are leading up to the
     opening of a state-of-the-art facility as part of a total
     urban development plan in Dallas targeted for 2000-2001. 
     Ussery: "We have a strategic plan and we are going to stick
     with it.  We think the future is very bright" (THE DAILY). 

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1999/01/20/Sports-Industrialists/WILLIAMS-USSERY-ADDRESS-4TH-ANNUAL-NATIONAL-SPORTS-FORUM.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1999/01/20/Sports-Industrialists/WILLIAMS-USSERY-ADDRESS-4TH-ANNUAL-NATIONAL-SPORTS-FORUM.aspx

CLOSE