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ESPN LOOKS FOR BRAND EXTENSION WITH THE GREAT OUTDOOR GAMES

          ESPN is "building on its success with the X Games by
     expanding the made-for-TV festival genre into outdoor sports
     such as fishing, shooting and sporting dogs," according to
     USA TODAY's Sal Ruibal.  The creation of The Great Outdoor
     Games will be announced today in Albany, NY, by Gov. George
     Pataki.  The first Outdoor Games will be held in July at
     Lake Placid, NY, and broadcast on ESPN and ESPN2. No
     specific dates have been announced (USA TODAY, 1/20).
          SHOWTIME FOR SPONSORS: USA TODAY's Sal Ruibal reports
     that at the base of Crested Butte, a tent city "erected by
     sponsors has attracted thousands of fans" (USA TODAY, 1/18).
          GRAVITY GETTING OFF THE GROUND: U.S. Rep. Patrick
     Kennedy (D-RI), Rhode Island State Majority Leader Gerard
     Martineau and the Rhode Island Sports Council's John
     Mousseau made a formal presentation to host the Gravity
     Games to NBC Sports Chair Dick Ebersol and Senior VP Jon
     Miller last Friday.  Providence is among five cities vying
     for the Games, along with San Diego, Phoenix, Denver and
     Atlanta.  Finalists will be named this week (THE DAILY). 

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