THRILL (OR CHILL) OF SOUTH BEND TOO MUCH FOR HALL OF FAME?
The College Football Hall of Fame, which was
constructed for $14M in South Bend, IN, drew only 71,700 in
'98, its third full year of operation, according to Kathleen
McKernan of the INDIANAPOLIS STAR-NEWS. That's a "fraction
of the admissions originally projected," as some felt the
facility would draw 200,000 visitors annually. But McKernan
reported that "attendance isn't the only problem" for the
Hall of Fame, as sponsorships have dropped from a "hoped-
for" $825,000 to $536,000 or less in '98. Coca-Cola and
Burger King have pulled out as a sponsors, and others "are
in limbo." But Hall of Fame Exec Dir Bernie Kish said that
reasons for "optimism" include increased revenue from the
museum's banquet facilities, a series of speakers during the
winter and the hiring of a new sports marketing firm to help
in brand-building (INDIANAPOLIS STAR-NEWS, 1/19).