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Volume 24 No. 159
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          In Columbus, Dan Crawford reports that PepsiCo's
     pouring rights deal to the Columbus Crew's new 22,500-seat
     stadium is a five-year deal worth "at least" $1-2M for the
     team, with the potential to reach the "mid-seven figures or
     higher" (BUSINESS FIRST, 1/15 issue)....UCLA QB Cade McNown
     has signed with IMG, as IMG President of Football Tom Condon
     will handle McNown's contract negotiations (IMG)....Tiger
     Woods' caddie, Mike "Fluff" Cowan, filmed a promo spot for
     the World Golf Hall of Fame in Florida on Monday (FL TIMES-
     UNION, 1/18)....In Boston, Fee & Raposa wrote that the
     Celtics are teaming with adidas to develop a "larger-than-
     life" high-tech mural of F Antoine Walker to go on a wall
     along the Mass Pike (BOSTON HERALD, 1/18).