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Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

          PLAYER SIGNINGS: Univ. of AZ CB Chris McAllister has
     signed Stanley and Associates' Jerome Stanley to handle his
     contract and marketing representation (THE DAILY)....As
     noted in yesterday's issue of THE DAILY, Univ. of KY QB Tim
     Couch signed with IMG.  IMG Football President Tom Condon
     will handle contract negotiations and Senior Corporate VP
     Peter Johnson will lead the marketing team (IMG).
          OTHER NOTES: In St. Petersburg, Kyle Parks examined
     TransWorld Diversified Services sports marketing efforts. 
     Parks put the company's sports spending at about $2.6M a
     year, "an extremely large investment for an outfit with a
     relatively small $120-million in estimated revenues and no
     products or services to sell to the typical fan." 
     TransWorld Owner & CEO Skip Glass: "[I]f you see my sign at
     a game, you'll wonder who we are, and we can tell you when
     we meet you" (ST. PETERSBURG TIMES, 1/11).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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