The Back Of The Book

NEW HARRIS POLL SHOWS NFL TOPS AMONG NEW MERCHANDISE

11.10.1998

The Harris Poll asked 1,009 adults via telephone, "Thinking about team related sports merchandise, which includes T-shirts, hats, jerseys, posters, mugs or other things, in the last year, have you bought any merchandise for yourself or as a gift?" The poll was taken from September 9-13, and has a margin of error of 3% (THE DAILY).

HAVE BOUGHT	% ADULTS	HAVE BOUGHT	% ADULTS
National Football League	37%	College Basketball	17%
Major League Baseball	28%	NHL	11%
College Football	26%	Women's Pro Basketball	3%
Men's Pro Basketball	23%	Any of the Above	60%

PREVIOUS THE GLOVES COME OFF: OLBERMANN AND MYERS SIGN W/FOX SPORTS

SPONSORED CONTENT

ADDITIONAL SECTIONS

PODCASTS

SBJ Morning Buzzcast: April 23, 2024

April 23, 2024

Apple's soccer play continues? The Long's game; LPGA aims to leverage the media spotlight

SBJ I Factor: Molly Mazzolini

April 23, 2024

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

NBC Olympics’ Molly Solomon, ESPN’s P.K. Subban, the Masters and more

April 17, 2024

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Molly Solomon, who will lead NBC’s production of the Olympics, and she shares what the network is are planning for Paris 2024. Later in the show, we hear from ESPN’s P.K. Subban as the Stanley Cup Playoffs get set to start this weekend. SBJ’s Josh Carpenter also joins the show to share his insights from this year’s Masters, while Karp dishes on how the WNBA Draft’s record-breaking viewership is setting the league up for a new stratosphere of numbers.

SBJ TV

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

5 mins

Sports Media Podcast March 27 2024

29 mins

Sports Media Podcast March 27 2024 The Big Get John Smoltz

12 mins

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1998/11/10/The-Back-Of-The-Book/NEW-HARRIS-POLL-SHOWS-NFL-TOPS-AMONG-NEW-MERCHANDISE.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1998/11/10/The-Back-Of-The-Book/NEW-HARRIS-POLL-SHOWS-NFL-TOPS-AMONG-NEW-MERCHANDISE.aspx