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NHL AND NIKE RENEW PARTNERSHIP AND STRESS BAUER BRAND

          Nike has renewed its NHL sponsorship by signing a long-
     term deal to market hockey products and to promote the game
     of hockey.  Nike will also promote the NHL internationally
     beginning in the 2000-01 season.  The deal extends Nike's
     non-exclusive on-ice equipment branding rights for the Nike
     and Bauer brands.  These brands will continue their
     sponsorship of the NHL All-Star Game and the league's grass-
     roots programs Nike/NHL Street and NHL Breakout (NHL).
          PEOPLE POLL: AD AGE cites a People magazine and Simmons
     Market Research Bureau poll which shows that Wayne Gretzky
     is the "only one who comes close" to Michael Jordan in terms
     of endorsement ability.  Gretzky "can't quite match"
     Jordan's overall popularity numbers, but "bests" him in two
     "key" categories -- Gretzky scored "below average" in the
     "overexposed" category and scored high for being
     "intriguing."  Yankees SS Derek Jeter, who finished third in
     the poll, also scored well for being "intriguing," but below
     average in the "uniqueness" and "stylishness" categories. 
     Cowboys QB Troy Aikman finished fourth (AD AGE, 11/9 issue).
     

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

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