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IS TODAY JUDGEMENT DEAL IN NBA DISPUTE? SIDES RESUME TALKS

          Talks between the NBA and its players union are
     scheduled to resume around 12:00pm ET today after a group of
     "about" 150 players and the league's Board of Governors hold
     separate meetings in the morning, according to Chris
     Sheridan of the AP.  The NBA and NBPA met for four hours on
     Tuesday after meeting for nine hours on Monday.  Tuesday's
     meeting was spent "discussing non-economic issues such as
     personal conduct clauses, player discipline and substance
     abuse policy."  NBA Chief Legal Officer Jeffrey Mishkin: "We
     talked about a lot of issues.  I can't say we made a lot of
     progress."  NBA Commissioner David Stern and Deputy
     Commissioner Russ Granik did not participate in yesterday's
     meeting and met "instead with the owners' labor committee"
     (AP, 10/28).  Hunter: "I'm optimistic there's going to be a
     deal.  But I can't say it's going to be this week."  In
     N.Y., Fred Kerber writes that today's meetings "could fuel
     or sap optimism and give a gauge on the fate of the season"
     (N.Y. POST, 10/28).  Union attorney Ron Klempner: "We still
     have significant differences.  I don't think we're anywhere
     near close to a deal" (N.Y. DAILY NEWS, 10/28).
          ON THE TABLE: In N.Y., Mike Wise reports that "there
     are clear signs that both sides are beginning to
     compromise."  An economic model being discussed would
     include a luxury tax for the first two years of a deal to
     bring salaries "in line with revenue growth."  The next two
     years would "involve the league's plans for an escrow fund." 
     If total revenue devoted to salaries wasn't lowered to 52%,
     "enough of that escrow money would be returned to the owners
     to hit the league's targeted percentages," 52% in 2000-01,
     50% in 2001-02 and 48% in 2002-03.  One compromise discussed
     "would not involve all escrow returned to the owners" (N.Y.
     TIMES, 10/28).  NEWSDAY's Greg Logan adds that two concepts
     on the table are a salary cap credit proposed by the NBPA
     and the escrow account (NEWSDAY, 10/28).  Hunter:
     "Tentatively we've agreed on the system but beyond that
     there's been little or no agreement."  After yesterday's
     talks on behavioral issues, ESPN's David Aldridge said, "The
     union is still expecting something in return for its
     agreement to include marijuana on the banned list.  And the
     sides are still apart on how severely the league can
     discipline players who miss practices or games" (10/27).
          DEALS? In Toronto, Frank Zicarelli quotes one agent who
     says that free agents will be "getting full salaries" when
     they sign for the upcoming season after the lockout.  The
     agent: "In a perverted way, this lockout has helped free-
     agent players.  When one of my guys signs a four-year, $20-
     million deal, I'm asking that he gets his full share this
     season, regardless of how many games are lost.  A lot of
     agents are doing the same" (TORONTO SUN, 10/28).
          SHOULD MARKETERS MOVE THEIR MONEY? An AD AGE editorial
     on the NBA lockout writes that "no marketer wants to be
     taken for granted."  AD AGE: "If there is no progress in
     negotiations, the best spur for marketers to apply is to use
     this NBA blackout period to aggressively experiment with new
     ways to reach what had been the NBA audience.  That can
     speak louder than words" (AD AGE, 10/26 issue).

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