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SOSA TO LINK WITH MJ ON CHEVY SPOT? IS RIPKEN BACK IN VOGUE?

          Chevrolet "is trying to put together a dream team" by
     adding Sammy Sosa to its "all-star crew," which already
     features Michael Jordan, according to Mike Kiley of the
     CHICAGO SUN-TIMES.  Integrated Marketing Solutions President
     Mark Leonard, who handles Sosa's marketing, said he hasn't
     talked to Chevrolet about a specific Sosa-Jordan ad, but
     said that after a recent Jordan-Muhammad Ali spot, "I would
     think they might consider it."  Chevrolet declined comment. 
     Leonard said that after the season, Sosa "could sign" deals
     with McDonald's, MasterCard, Pepsi, Chevrolet and a consumer
     product company "he refused to name" (SUN-TIMES, 9/22). 
     BLOOMBERG's Jerry Crasnick writes that Sosa is "on the verge
     of going where no Latin-American baseball player has gone
     before -- to the land of endorsement heavy hitters."  Burns
     Sports President Bob Williams: "Sosa has an opportunity to
     be a trailblazer for Latino athletes. ... It would be very
     similar to what Michael Jordan, Muhammad Ali and others have
     done for African-American athletes."  Rick Burton, Exec Dir
     of Univ. of OR's Warsaw Sports Marketing Center: "This guy
     is a stud.  He's the real deal, and you don't need to
     explain that to people in Iowa" (BLOOMBERG NEWS, 9/22).
          THE CHASE: CBS's Dan Rather closed Friday's "Evening
     News" by saying that Sosa and Mark McGwire have given MLB 
     and "America just what we needed.  Let the record show that
     at the end of a long and agonizing summer, a summer of
     scandal and despair, they gave us joy" (CBS, 9/18).
          THE CAL OF THE WILD: USA TODAY's Bruce Horovitz reports
     that Cal Ripken, MLB's "highest-paid pitchman" at about $10M
     per year, "is seeing a burst of interest from licensees
     eager to cash-in on" the end of his consecutive games played
     streak.  Chevy Trucks, which has featured Ripken in ads for
     seven years, "expects to air" a new Ripken spot during the
     World Series, while Starter also is "trying to extend
     Ripken's contract" (USA TODAY, 9/22).  In Baltimore, Jon
     Morgan reports that the end of the streak "may rekindle
     interest" in Ripken among corporate sponsors.  Stephen
     Disson, President of DC-based D&F Consulting, said that in a
     summer when the HR chase has "piqued" the interest of
     corporate sponsors, Ripken "will be in a good position to
     stand in since he too is a bona fide baseball hero." 
     Disson: "Cal will be a nice alternative" (Balt. SUN, 9/22).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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