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Volume 24 No. 117

The Back Of The Book

          ESPN Chilton Sports Poll interviewed sports fans and     avid sports fans on various activities that they engage in     several times a month.  The following compares the responses     of the two from January to August '98.  Number of sports     fans ranges from 6,785 to 8,386 and the number of avid fans     ranges from 2,058 to 2,769 (THE DAILY).     
ACTIVITY ENGAGED IN SEVERAL TIMES A MONTH SPORTS
FANS
AVID
SPORTS
FANS
Going to the movies
14.9%
16.8%
Going to dinner at a non-fast food restaurant
23.4%
25.3%
Buying pre-recorded music
11.5%
12.5%
Going to a bar or nightclub (age 21+)
6.5%
8.2%
Going to a pro sports event
3.2%
5.9%
Going to a local non-pro sporting event
8.3%
12.0%
Play sports or participate in an athletic activity
9.8%
11.8%