TSN TURNING OVER A NEW LEAF WITH REGIONAL BROADCAST DEAL
After "striking a deal" with the Maple Leafs and Molson
Breweries, TSN announced details of its six-year deal to
broadcast the team's games in Ontario, according to Chris
Zelkovich of the TORONTO STAR. Molson owns the team's
broadcast rights. The deal, which will see TSN broadcast 31
Leafs games this season, is the net's second regional hockey
package, as it will carry at least 20 Canadiens games in
English, to be shown in Quebec and the Maritimes (TORONTO
STAR, 9/17). In Toronto, Rob Longley puts the deal at "as
much as" C$23M annually. The deal also calls for TSN to
carry "a minimum of" 51 games next season (TOR. SUN, 9/17).
NOTE: CT-based Imadgine will provide TSN in Canada with
its virtual ad and replay system. TSN will use the
technology across a variety of its programming, marking the
first time it will be offered on Canadian TV (Imadgine).