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Volume 24 No. 156

Sports Industrialists

          JULIA LEVERING, the first VP of the USTA, will succeed
     HARRY MARMION as President of the organization.  Marmion
     will remain on the board for two years in the position of
     immediate past President.  Levering was first elected to the
     USTA Board of Dir in '94.  MERVIN HELLER will become first
     VP of the Board (USTA)....The USOC named SCOTT BLACKMUN as
     its General Counsel/Dir of Legal Affairs.  Blackmun had been
     a Managing Partner of the CO-based law firm Hogan & Hartson
     since '94 (USOC)....The 76ers named KAREN FRASCONA Dir of
     Communications.  Frascona served as Associate AD/Media
     Relations at Villanova Univ. (76ers)....The Marketing Arm
     hired GWIN BARR, former SI Sports Marketing Manager, to open
     its office in Charlotte, NC.  Barr will be responsible for
     leveraging corporate sports sponsorship for companies based
     in NC and SC and expanding NASCAR promo involvement (TMA).

          SHAQUILLE O'NEAL is "unofficially" slated to appear on
     NBC's "Saturday Night Live" on October 3 (PHILA. INQUIRER,
     9/17)....MICHAEL O'BRIEN has written "No Ordinary Joe," a
     biography on Penn State Univ. football coach JOE PATERNO. 
     In Philadelphia, Stan Hochman reports that the book, which
     "tries so desperately to mix equal amounts of praise and
     criticism ... winds up stuck in the middle" (PHILADELPHIA
     DAILY NEWS, 9/17)....A daughter of GONE WEST sold for $1.45M
     on Tuesday, "smashing the record price for a filly" at the
     Keeneland September Yearling Sale (AP/Tacoma NEWS TRIBUNE,
     9/17)....Director/Producer STEVEN HAHN and co-Producer
     KRISTIN BASH, of WA-based 92 DEGREES FILMWORKS, are filming
     a documentary spotlighting the WHL Seattle Thunderbirds. 
     Filming began at training camp last month and will continue
     throughout the team's 72-game season (SEATTLE TIMES, 9/16).

          THE SPORTS BUSINESS DAILY will be relocating to Street
     & Smith's Sports Group's new offices in Charlotte, NC, on
     September 30. If you have any questions, please call Shelly
     Finkel at (203) 838-0800 or at thedaily@sportsbizdaily.com.
     Our new address and phone/fax numbers as of September 30:
               
                    THE SPORTS BUSINESS DAILY
                    120 West Morehead Street, Suite 220
                    Charlotte, NC 28202      
                    Phone: (704) 973-1500
                    Fax:   (704) 973-1501