Menu
Download the app

SBJ subscribers – Enhance your experience with the revamped iOS app

Sponsorships Advertising Marketing

TAKE ME DOWN TO BASKETBALL CITY: CPBL SIGNS FIRST SPONSOR

          The Collegiate Professional Basketball League (CPBL),
     which is scheduled to begin play in November '99, announced
     its first corporate sponsorship, Basketball City, which will
     serve as the official training facility of the CPBL. 
     Although Basketball City does not own facilities in all of
     the CPBL's eight markets, teams based in Boston, NJ, N.Y.
     and Philadelphia will practice and train at Basketball City
     facilities.  Although Basketball City's only operational
     property is located in N.Y., the company is close to
     finalizing lease agreements in Philadelphia and Boston.  In
     addition, the CPBL announced that a second Basketball City
     property in N.Y., currently in the planning stages, could
     serve as home court for the CPBL's N.Y.-based team (CPBL). 
     In Boston, Richard Kindleberger reports that Basketball City
     is "considering three sites for expansion," including the
     Charles River Park tennis club.  Kindleberger: "With
     Basketball City interested in offering its arena as a
     practice site for visiting [NBA] teams, the tennis club's
     proximity to the Fleet Center is seen as having special
     appeal" (BOSTON GLOBE, 9/17).  In Detroit, Becky Yerak
     reports the CPBL is looking for sponsors to pay $400,000 for
     naming rights for each team.  The league has also hired an
     investment banker to raise $18M in venture capital "and
     plans to try to get TV exposure" (DETROIT NEWS, 9/17).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1998/09/17/Sponsorships-Advertising-Marketing/TAKE-ME-DOWN-TO-BASKETBALL-CITY-CPBL-SIGNS-FIRST-SPONSOR.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1998/09/17/Sponsorships-Advertising-Marketing/TAKE-ME-DOWN-TO-BASKETBALL-CITY-CPBL-SIGNS-FIRST-SPONSOR.aspx

CLOSE