MLBP DEVELOPS LICENSING PROGRAM AROUND TRIPLE-A WORLD SERIES
MLB Properties has developed a licensing program around
the Las Vegas Triple-A World Series, which begins on
September 21. Authentic licensed product will be available
from Starter (dugout windbreaker); New Era (on-field cap);
and Joy Athletic (clubhouse T-shirt). Additional licensees
include Majestic Athletic, Gear for Sports, Rawlings, Twins
and Aminco. MLBP will run print ads of the products in ESPN
Magazine, The Sporting News, Baseball Weekly, Baseball
America, the Las Vegas Review-Journal and Las Vegas Sun.
Additionally, 30-second TV ads featuring the merchandise
will run nationally on ESPN2 during the games. Official
Triple-A World Series product is also available at Pro Image
stores and Las Vegas Stars concession stores (MLBP).