NORELCO LOOKS TO MINORS: INKS DEAL WITH NEW PACK OF PLAYERS

          Beginning this fall, five members of the AHL Hartford
     Wolf Pack will be featured in an ad campaign for Norelco
     razors, according to Kevin Oklobzija of THE HOCKEY NEWS, who
     writes, "This will be no small-time ad campaign," as Norelco
     plans to buy time on ABC's "MNF" and ads in SI and GQ.  Wolf
     Pack Exec VP/Operations Tom Mitchell: "My first question
     was, 'Why are you not going to the New York Rangers or the
     Montreal Canadiens?'  They said the cost of working with
     major-league teams had gotten too high."  Oklobzija reports
     that Norelco's ad agency first approached the Wolf Pack in
     the spring and asked management to hand out its new razor,
     but not tell the players the brand.  The players were asked
     to use the razor for three weeks, then respond to a survey
     for which they were paid $75.  Players were then selected
     from their responses, and will earn "upwards" of $10,000 for
     their time in the commercial (THE HOCKEY NEWS, 9/11 issue).