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GIANTS GO WITH WARHOLESQUE COKE BOTTLE TO ADORN NEW PARK

          The MLB Giants are looking to build a playground behind
     the left-center field bleachers of Pac Bell Park, scheduled
     to open for the 2000 season, according to Edward Epstein of
     the S.F. CHRONICLE.  The 17,000-square-foot playground,
     which will be open to anyone with a ticket, will feature a
     100-foot-long Coke bottle and "huge pieces of furniture." 
     Giants COO Larry Baer: "For us, it's a great piece in the
     whole idea of fun at the ballpark."  The team hopes to keep
     the playground open year-round.  Coca-Cola will fund the
     playground for an undisclosed amount of money.  The play
     area will feature slides, climbing equipment, small grass
     fields and a "huge, inflatable baseball glove."  It "looks
     increasingly likely that the fun will also include (MLB's)
     first team of swimming dogs", which would retrieve HRs hit
     into the bay in right-field (S.F. CHRONICLE, 9/9).
          MAYORAL APPROVAL? After "expressing some concern about
     its appropriateness," S.F. Mayor Willie Brown "has warmed to
     the idea" of the Coke bottle.  Brown: "It's a piece of art,
     outdoor sculpture.  Outdoor art is important."  Consistent
     with the "original guidelines of no external advertising",
     the "Warholesque Coca-Cola bottle" will not be visible from
     outside the ballpark.  Team execs will present the idea to
     the Planning Commission on September 24 (S.F. EXAMINER, 9/9)

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