EXECUTIVE TRANSACTIONS

          The NHL named CLAUDE LOISELLE Manager of Hockey
     Operations (NHL).  Loiselle replaces DAVID NONIS, who
     resigned to become the Canucks' Senior VP/Hockey Operations
     (BLOOMBERG NEWS, 8/19)....Wieden & Kennedy, OR, named NORMAN
     SHAFFER Group Media Dir for the Nike account, a new post. 
     He was Exec VP & Dir of Media Services at Jordan McGrath
     Case & Taylor, NY (WALL STREET JOURNAL, 8/19)....Turner
     Sports promoted TOM HUGHES to Dir of PR (CABLE WORLD, 8/17)
     ...Tennis Canada Media Dir LORETTO VELLA "has been let go in
     a downsizing move"....PATRYCIA AZZARA was promoted from U.S.
     Open Assistant Ticket Manager to Ticket Manger....Reebok
     promoted DOUG CAHN to VP/Human Rights Programs, from Dir of
     Human Rights Initiatives (TENNIS WEEK, 8/20 issue).