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Volume 24 No. 117
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          In CA, Greg Hardesty reported that after Petersen
     Companies' acquisition of Surfer Publications, about 15
     Surfer employees in the accounting and circulation
     departments -- about 25% of the company -- "lost their jobs"
     (ORANGE COUNTY REGISTER, 8/12)...."Fox Sports News
     Primetime" drew its best rating ever on Fox Sports SW
     Tuesday following the Astros-Brewers game, earning a 5.4. 
     With cable penetration in Houston at 56%, that translates
     into a 9.6 cable rating, and was the second-highest rated
     show on basic cable (FSSW)....In L.A., Scott Moe reviewed
     "Six Times As Sweet," a new book on the Bulls by NBA Exec
     Editor Publishing Ventures Jan Hubbard.  Moe called it "nice
     to look at with plenty of quality photos ... [But] an
     insightful book full of information that the mainstream
     doesn't know?  No way" (L.A. TIMES, 8/12)....PA-based
     Comcast cable exercised an option to purchase control of CO-
     based Jones Intercable, the largest cable operator in the DC
     area, for $700M (WASHINGTON POST, 8/13).
          PERSONALITIES: Blues VP/Dir of Ticket Sales Bruce
     Affleck was named the team's new analyst on Fox Sports
     Midwest (FSM).  Affleck, on his two positions being a
     conflict of interest: "In order to have any credibility you
     have to be honest. ... If anything, I'll get flak from my
     (Blues) bosses for being too critical" (ST. LOUIS POST-
     DISPATCH, 8/13)....The Lightning will not offer a new
     contract to radio voice Larry Hirsch, who had called the
     team's games since its inception in '92 (Lightning).
          ONLINE: In Ft. Worth, Tommy Cummings profiled Athlete
     Direct (AD), which provides athlete sites on AOL.  AD
     President Ross Schaufelberger: "We view ourselves as the
     primary company for athlete-oriented content. ... It's a
     medium where the athletes can stay in touch with the fans"
     (FT. WORTH STAR-TELEGRAM, 8/10) received
     120,000 page impressions, which translates into about 40,000
     users, on Tuesday (CINCINNATI POST, 8/12).