K-SWISS ALL THE "RAGE" OF THE ATHLETIC FOOTWEAR STOCKS
The "latest buzz" in athletic footwear stocks surrounds
CA-based K-Swiss, according to Caroline Waxler of FORBES.
Keith Daly, who oversees buying at FootAction USA: "K-Swiss
is the hot brand right now. I'm doubling my orders for this
spring." Waxler writes that the current "rage" is over the
brand's Altezo, a tennis shoe with a "rugged" sole. Goldman
Sachs analyst Margaret Mager says K-Swiss' shares are
"cheap" at the recent $23 price, trading at 14 times its '98
estimated earnings of $1.65 per share. Mager believes K-
Swiss shares will hit $38 "within 12 months" (FORBES, 8/24).