Group Created with Sketch.
Volume 24 No. 155
  • Created with Sketch.
  • Created with Sketch.
  • Created with Sketch.


          With three new start-up basketball leagues hoping to
     begin play by late '99, the BOSTON GLOBE's Gregg Krupa asks,
     "Will corporate America ante up the necessary sponsorship
     fees and other financial support to make the leagues
     viable?"  The IBL, the National Rookie League and the
     Collegiate Professional Basketball League "are scurrying to
     find out."  Woolf Associates VP Andrew Brandt: "I think
     there is a market in this country for more than the [NBA]
     and the [CBA] on a professional level, and this fills the
     void."  But most corporate spokespeople "said they would
     likely wait before signing on."  Eric Kraus, who handles
     sports marketing at Gillette: "There has been some buzz
     about these new leagues, but it is not as if there is a hot
     property out there that people are vying to jump on."  Krupa
     adds: "Each of the start-up leagues would, in their own way,
     offer some money for college education, at a time when the
     athletes are ready to attend."  So far, the NCAA's response
     "has been muted."  NCAA spokesperson Wally Renfro: "The
     leagues may in fact be a viable alternative for basketball
     players who may not be academically prepared to  handle the
     load at the college level and who want to play basketball"
     (Gregg Krupa, BOSTON GLOBE, 8/13).
          INTEREST IN IBL: Cincinnati's IBL franchise will play
     at the Crown and will be headed by IHL Cyclones and Crown
     President Doug Kirchhofer, his brother John, and Mike Smith
     of entertainment holdings company Nederlander & Associates
     (CINCINNATI POST, 8/12).  A majority owner is not in place
     in San Diego, but Ernie and Ron Hahn will own less than 10%
     of the team, as will Frank Roach.  Ernie Hall is GM of the
     Sports Arena, the team's home (UNION-TRIBUNE, 8/12).