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MARKETPLACE ROUND-UP

          In N.Y., Richard Sandomir profiles the Beanie Baby
     craze, calling them "baseball's fuzziest saviors."  MLB
     VP/Team Services Mark Gorris, on the Beanie Baby promo at
     the MLB All-Star Game: "I expected kids to clamor for it,
     but it was fun to watch grown men with their Beanie Babies. 
     And you'd be surprised how many players have their own
     collections" (N.Y. TIMES, 8/11).....AD AGE reports that in
     uniting its Foot Locker, Lady Foot Locker and Kids Foot
     Locker brands, Foot Locker's new ad theme, "Play Big," aims
     to "position the brand as a resource not just for sports,
     but for life."  The ads, by Deutsch, N.Y., debuted last week
     (AD AGE, 8/10 issue)....In Hartford, Greg Garber examines
     the role of insurance companies in pro sports, and writes
     that the two sides have become "inseparable partners." 
     Garber added that business in the "unbuttoned-down world of
     sports insurance is booming" (HARTFORD COURANT, 8/11)....The
     "Chicago Bulls Volume III: The Stampede Continues" music
     compilation CD will be available at retail in the Chicago
     area tomorrow.  The CD, produced by Alphabet City Sports
     Records, can also be ordered at www.alphabetcity.com (ACSR).
          TENNIS ANYONE? Tennis Magazine is offering free lessons
     to ad agency execs this summer.  The magazine is sponsoring
     a tennis clinic every Monday night, renting out two courts
     at The Tennis Club at Grand Central in NYC.  Buz Keenan, the
     magazine's Eastern sales manager, said that the lessons are
     a creative way of "keeping up relationships" with the ad
     community.  Tennis saw a 9% decline in advertising pages for
     the first six months of '98 (CRAIN'S N.Y. BUSINESS, 8/10).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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