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Volume 24 No. 137
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          BRANDWEEK's Rod Taylor previews next year's inaugural
     Women's World Cup under the header "The Girls Of Next
     Summer," and writes that "history ... dictates" that the
     event "will be astonishingly popular."  Taylor writes that
     the women's soccer team "suggests mass appeal. ... For
     starters, they're smart.  Every member has a college degree
     or is a full-time student.  They're young, with an average
     age of 24.7 years.  They're also, dare we say it, damned
     attractive.  Then there's the simple fact that when it comes
     to women's soccer, we kick ass."  WWC sponsors include
     adidas and Coca-Cola, none of which are "viewed primarily as
     a female-targeted brand."  Taylor adds that companies which
     align themselves with the event "will be associated with
     outstanding soccer played by positive role models and
     something else one doesn't see too often in soccer: a U.S.
     team winning the World Championship" (BRANDWEEK, 8/10).
          EVENT NOTES: A record 119,688 attended last week's du
     Maurier men's Canadian tennis Open in Toronto, besting the
     event's previous high attendance by "more than" 9,000
     (OTTAWA CITIZEN, 8/10)....A "move is afoot" to offer Atlanta
     as a "serious candidate" to host the 2005 Goodwill Games
     (ATLANTA CONSTITUTION, 8/9)....MLB will host its sixth
     annual Reviving Baseball in Inner Cities (RBI) World Series
     at Disney's Wide World of Sports complex in Orlando (MLB).