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M GO BLUE! ONE-ON-ONE INKS DEAL TO CARRY WOLVERINES' CASTS

          One-On-One Sports signed a three-year deal with the
     Univ. of Michigan (UM) to become the national radio network
     for the UM football program.  The new pact gives UM the
     potential for the largest radio exposure of any collegiate
     team in the country.  In the deal's first year, One-On-One
     will have rights to air a minimum of six UM games on the
     net's O&Os in NY, Chicago, L.A., and Boston.  UM games will
     also be offered to the net's 390 affils.  In subsequent
     years, the deal provides UM with the option of placing their
     full 12-game schedule on the net.  All broadcasts will
     include pre- and post-game programming, and will carry the
     flagship feed from Detroit's 760-WJR, which has carried UM
     games for the last 25 years (One-On-One).  UM joins Notre
     Dame as the only college football teams with national radio
     network coverage (AD AGE, 7/30).

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