GOULD MEDIA WILL PUBLISH "THE BUSINESS OF REGIONAL SPORTS"

          Gould Media will publish "The Business of Regional     Sports," an all-new research report by its editor, Dantia     Gould, on Sept. 30.  Gleaning from information and analysis     of the market obtained over the last 16+ years, the report     includes seven chapters as follows: Historical Perspective     on The Business of Regional Sports; The Business at Hand: A     Market-By-Market Analysis of Regional Sports Networks in     1998; The Fox Factor (including discussion of ESPN's short-     lived attempt to become a player in the Southern California     market); New and Emerging Technologies That Will Impact the     Business of Regional Sports; Advertising and Sponsorship As     A Source of Revenue; Development of Non-Event Regional     Programming; Summary and Conclusions; Profiles of 23     Regional Sports Networks; Appendix of Regional Sports     Network executives (over 100 names).  Pre-publication orders     are accepted now for $295.  Call (207) 363-6037 or get more     info and order online at http://www.gouldmedia.com/cp.html