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Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

          '99 Women's World Cup officials named the event's
     mascot Nutmeg, which will make her official debut at today's
     U.S. team practice in NJ.  Officials say they chose the name
     "because it is a soccer term ... and has a feminine sound"
     (USA TODAY, 7/22)....Bears RB Curtis Enis, who "fired" his
     agent Vann McElroy four days before the team's camp opened,
     has hired Greg Feste as his new rep.  McElroy: "I can't
     respond to a lot of things because I'm perplexed about the
     whole deal" (CHICAGO SUN-TIMES, 7/22)....A recent survey of
     five Indianapolis area malls, conducted by Walter Grable of
     the INDIANAPOLIS STAR-NEWS, "found that for an adult to
     dress, bathe and smell like Michael Jordan from head to toe
     would set the serious fan back $1,000.60, tax included." 
     Sunglass Hut Manager Blaine Turner, on MJ's Oakley
     sunglasses: "His Romeo model sold big.  We were always out
     of them.  I usually get four or five calls a day from people
     asking about them" (STAR-NEWS, 7/22)....Planet Hollywood is
     "considering new financial partners and a stock buyback to
     boost its shares."  It has hired Goldman Sachs & Co. and
     Bear Stearns & Co., to "evaluate those options and others"
     (ORLANDO SENTINEL, 7/22)....In SI, Neil Steinberg writes
     that Roy Rogers, who died July 6, "was the midwife of
     national sports team marketing."  In '59, Roy Rogers
     Enterprises signed a two-year deal with the NFL to "do all
     its marketing and licensing," under which Rogers got "half
     the royalties and the 12 team owners got the other half." 
     In one year, Rogers had "lined up 45 manufacturers, churning
     out about 300 NFL products."  Rogers' partnership with the
     NFL ended in '62, when Rogers Enterprises GM Larry Kent took
     a job with the NFL, where he ran NFLP until '71 (SI, 7/27). 
          CORRECTION: THE DAILY incorrectly identified M&M/Mars
     as an official NFL sponsor in yesterday's edition. 
     Hershey's is the league's official partner in that category. 
     THE DAILY regrets the error (THE DAILY).
     

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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