NEW MLBP PROMO AIMS TO HELP KIDS REDISCOVER CARD COLLECTING

          MLBP and its licensing partners have announced a
     national in-stadium trading card giveaway to support a
     campaign to promote baseball card collecting.  During the
     promo, which began July 15 and runs through August 7, MLBP
     will distribute 300,000 Baseball Card Collectors Kits to
     fans 14 and under at 22 MLB parks.  The Kits will contain 10
     baseball cards issued by Donruss, Fleer/SkyBox, Pinnacle,
     Topps and Upper Deck, the five major MLB card manufacturers,
     and will be packaged in a mini collector's card binder by
     Rembrandt.  Kids will also receive a Collectors Guide by
     Beckett Publications, along with a Kids 'R Us coupon good
     toward the purchase of official MLBP merchandise (MLBP).