Menu
Sponsorships Advertising Marketing

LEONARD MARSHALL'S PRO STAR BECOMES OFFICIAL NFL LICENSEE

          N.Y.-based Pro Star Athletic (PSA), a company co-
     founded by former Giants DL Leonard Marshall, has been
     licensed by NFLP and the NFLPA's Players Inc to produce
     player-focused NFL merchandise.  PSA, which has showrooms in
     NY and NJ and manufacturing capabilities worldwide, will
     produce a selection of team and player-focused items
     including jackets, fleecewear, golf shirts, caps, activewear
     and accessories.  Each PSA item will incorporate both team
     logos and a replica player signature.  PSA has a license
     from the NFL QB Club, and says it has access to every Hall-
     of-Fame players' signature.  PSA's Fall '98 launch will
     include a dual-brand strategy -- Pro Star Athletic and Big
     Time Player -- with Pro Star Athletic being available at
     department stores and athletic specialty retailers and the
     Big Time Player being sold by mass retailers such as Target
     and Wal-Mart.  Marshall, who serves as President of PSA,
     said that after its initial foray into NFL-themed apparel,
     the company hopes to expand into other team sports (PSA).

SBJ Morning Buzzcast: April 24, 2024

Bears set to tell their story; WNBA teams seeing box-office surge; Orlando gets green light on $500M mixed-use plan

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1998/07/21/Sponsorships-Advertising-Marketing/LEONARD-MARSHALLS-PRO-STAR-BECOMES-OFFICIAL-NFL-LICENSEE.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1998/07/21/Sponsorships-Advertising-Marketing/LEONARD-MARSHALLS-PRO-STAR-BECOMES-OFFICIAL-NFL-LICENSEE.aspx

CLOSE