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Volume 24 No. 159
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          Two WTA Tour North American event title sponsors,
     Advanta Corp. and IGA Supermarkets, have signed multi-year
     extensions to their title sponsorship packages in
     Philadelphia and Oklahoma City, respectively.  Additionally,
     the WTA's North American summer stops have seen an increase
     of more than 35% in new sponsor commitments over last year.
     In Montreal, the duMaurier Open has added nine new sponsors
     and has increased revenue by more than 50%.  In New Haven,
     CT, the Pilot Pen Int'l has added more than 24 new event
     sponsors, including Citizen Watches and the Phoenix Home
     Life Mutual Insurance Company, since its move from Atlanta. 
     Tennis Canada has renewed long-term deals with Cafe de
     Columbia, Rado and Evian, and added new sponsors Grand
     Marnier and Yoplait.  In San Diego, the Toshiba Tennis
     Classic has inked United Airlines and Clairol.  In L.A., the
     Acura Classic has added Bulova Corp. as its host sponsor for
     the next three years, as well as new sponsors Pfizer and
     Minolta.  Also, the Boston Cup has signed General Mills,
     Quaker Oats, Volvo, Pepsi and Echo Star (WTA Tour).
          FROM THE MEN'S SIDE: The men's duMaurier Open in
     Toronto has signed PageNet as a corporate partner for the
     '98 tournament.  PageNet has agreed to host the PageNet
     Super Service Contest (Canadian Tennis Association).