WTA TOUR SUMMER STOPS SEE 35% INCREASE IN SPONSOR BACKING
Two WTA Tour North American event title sponsors,
Advanta Corp. and IGA Supermarkets, have signed multi-year
extensions to their title sponsorship packages in
Philadelphia and Oklahoma City, respectively. Additionally,
the WTA's North American summer stops have seen an increase
of more than 35% in new sponsor commitments over last year.
In Montreal, the duMaurier Open has added nine new sponsors
and has increased revenue by more than 50%. In New Haven,
CT, the Pilot Pen Int'l has added more than 24 new event
sponsors, including Citizen Watches and the Phoenix Home
Life Mutual Insurance Company, since its move from Atlanta.
Tennis Canada has renewed long-term deals with Cafe de
Columbia, Rado and Evian, and added new sponsors Grand
Marnier and Yoplait. In San Diego, the Toshiba Tennis
Classic has inked United Airlines and Clairol. In L.A., the
Acura Classic has added Bulova Corp. as its host sponsor for
the next three years, as well as new sponsors Pfizer and
Minolta. Also, the Boston Cup has signed General Mills,
Quaker Oats, Volvo, Pepsi and Echo Star (WTA Tour).
FROM THE MEN'S SIDE: The men's duMaurier Open in
Toronto has signed PageNet as a corporate partner for the
'98 tournament. PageNet has agreed to host the PageNet
Super Service Contest (Canadian Tennis Association).