THE LEGEND GROWS: BIRD ON SECOND REGIONAL WHEATIES BOXES
Pacers VP Larry Bird will appear on the cover of
Wheaties for the second time, with two different regional
layouts planned, according to Peter May of the BOSTON GLOBE.
On boxes sold in Indianapolis, Bird will be pictured as the
coach of the Pacers, while in Boston, he will be shown from
his playing days with the Celtics. General Mills said that
100,000 boxes will be available in IN, but did not specify
how many will be available in Boston. Bird appeared on
Boston-area Wheaties boxes in '95 (BOSTON GLOBE, 7/17).