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Volume 24 No. 157
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          The '98 Goodwill Games will begin on Saturday night with
     an "explosive, star-studded opening ceremony" in New York
     City's Battery Park as "organizers try to overcome lackluster
     ticket sales," according to Tara George of the N.Y. DAILY
     NEWS.  Ray Charles, Brandy and Hootie & The Blowfish are
     among the performers who will kick-off the event.  Ticket
     sales "have been sluggish" for the two-week long event, as
     "about"  200,000 of a total of 500,000 tickets have been sold
     (N.Y. DAILY NEWS, 7/17).  Goodwill Games Founder and Time
     Warner Vice Chair Ted Turner is interviewed in both USA TODAY
     and the N.Y. TIMES.  Turner tells USA TODAY's Martzke & Weir
     that the Games are "not losing" money.  Turner: "It's not
     going to even come close to what the losses are going to be
     for the NFL rightsholders."  Asked about the changing mission
     of the Games in the international arena since their inception
     in '86, Turner said, "Whenever you have any kind of
     multination gathering for fun and for sport, that's a very
     good thing, and there's not very much of that going on in the
     world today" (USA TODAY, 7/17).  Turner tells Richard
     Sandomir of the N.Y. TIMES, "You can't get too much good
     will."  The site of the next Games, scheduled for 2001, is
     "expected" to be Asia or Australia.  Goodwill Games President
     Michael Plant say that "last-minute marketing, much of it
     targeted to various ethnic groups, will lead to substantial
     walk-up sales."  But ISI President Frank Vuono said the Games
     are "not making our radar screen.  It's like a tree falling
     in the forest and no one being there.  I haven't seen its
     message" (N.Y. TIMES, 7/17).  NEWSDAY's Shaun Powell writes,
     "The success of the Goodwill Games will either support or
     destroy the notion, silly as it sounds, that an Olympics in
     New York would work" (NEWSDAY, 7/17).   
          TV TIME OUT: TBS will televise 45 hours of prime-time
     coverage, while CBS will have ten hours of weekend coverage. 
     (PHILADELPHIA INQUIRER, 7/17).  Ratings for the previous
     Games were: a 1.8 in '86 on TBS, a 2.7 in '90 on TBS and a
     1.4 on TBS and a 2.7 a ABC in '94 (N.Y. TIMES, 7/17).
          SCHILLER'S LIST: Turner Sports President Harvey Schiller
     is profiled by Michael Hiestand in USA TODAY's sports cover
     story.  Schiller "might have the sports world's most diverse
     management experience and holds one of its most wide-ranging
     jobs" (USA TODAY, 7/17)....Time Warner's 2Q income tripled to
     $101M, "beating analysts' forecasts (L.A. TIMES, 7/17).