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MSG/CHECKETTS CITE "LOYALTY" AS ALBERT RETURNS IN NEW ROLE

          MSG Network rehired Marv Albert nearly 10 months after
     the sportscaster resigned following a guilty plea to a
     misdemeanor assault charge, according to Richard Sandomir of
     the N.Y. TIMES.  Albert will host "MSG SportsDesk," a
     nightly news program, and do radio play-by-play on 40-50
     Knicks games.  He will make his "SportsDesk" debut on
     Monday, September 14.  At yesterday's press conference, MSG
     President Dave Checketts said that Albert had been
     "immensely loyal" to MSG, even after attaining a national
     following, and it is "because of that we are standing here
     and returning the favor.  Loyalty means a lot here."  When
     asked if the notoriety surrounding Albert's trial "would
     help the ratings" for MSG, Checketts said, "I won't deny we
     made a business decision."  Checketts, on Albert's "fitness"
     to be rehired: "We were satisfied that this was the right
     time."  Sandomir writes that Albert "appeared serious and
     humble in his first formal news conference" since the one in
     May '97 at which he denounced the indictment against him. 
     Sandomir notes that Albert "now faces the task of
     reestablishing his credibility."  Albert: "I think I'll be
     taken seriously in time.  It's something I can't control." 
     As for returning to a national position, Albert recently
     helped narrate the Bulls' championship video for NBA
     Entertainment, but as for a return to NBC, NBC Sports
     VP/Information Ed Markey said yesterday, "As of right now,
     there is no movement to bring him back" (N.Y. TIMES, 7/16).
          WORKING WAGE: Financial terms of the deal were not
     disclosed, but NEWSDAY's Steve Zipay reports that Albert
     signed a multiyear deal which "will be significantly less"
     than the $2M he earned between NBC, MSG and his various
     endorsements.  MSG Senior VP/Corporate Communications Barry
     Watkins said that MSG fielded "about 100 requests" for
     Albert yesterday.  Watkins: "Larry King, Letterman,
     everybody.  We're going to take it case-by-case, but we're
     not going to go crazy."  Albert: "There won't be a tour ...
     I don't want to sell anything" (NEWSDAY, 7/16).  DAILY
     VARIETY's John Dempsey cites sources who put Albert's salary
     at "low six-figures" (DAILY VARIETY, 7/16).  
          MARV SPEAK: Albert: "This is a day for me to look
     forward and to turn the page on what has been a very
     difficult time in my life.  But before I do that I would
     like to make something clear regarding the past, that what I
     did was wrong.  I hurt many people ... and for that I am
     sorry."  During a Q&A session, one questioner pushed Albert
     about why he admitted remorse for his past transgression
     during his statement.  Albert: "Well, there was an admission
     -- you know, I pleaded, uh, I did make some statements at
     the time.  I'm saying I'm wrong about certain parts of my
     life, and I feel very bad about that."  Checketts
     interceded, "I think the only thing that matters here is the
     truth.  And the truth is that he is sorry now, and that's
     why he's coming back" (MSG Network, 7/15).
          EXTRA, EXTRA! The N.Y. tabloids all featured Albert on
     the front page today, with the DAILY NEWS and NEWSDAY
     reading "He's Back."  The N.Y. POST header: "Marv Rehired as
     MSG Network Decides He Has ... THE BITE STUFF" (THE DAILY).

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