ON THE CART PATH: ISL EXTENDS REACH WITH RACING LEAGUE
CART and CT-based ISL have extended their marketing
relationship and ISL will be the exclusive worldwide
marketing agent for the sale of all sponsorships of CART's
open wheel racing series -- the FedEx Championship Series,
PPG Dayton Indy Lights Series and the Kool Toyota Atlantic
Championship -- until 2007. The nine-year deal is worth a
minimum of $215-235M. ISL was previously responsible for
selling a limited number of sponsorships for the FedEx
Championship Series. Darren Marshall, Senior VP/Int'l Motor
Sports & GM of ISL USA, will oversee the new unit (CART).
Individual CART teams will still be able to sell their own
sponsorships (Bill Koenig, INDIANAPOLIS STAR-NEWS, 6/30).