WE'RE RADO HERE? LONG-TIME TENNIS SPONSOR EYES JUMP TO GOLF

          After 13 years of sponsoring pro tennis, Swiss watch
     maker Rado Watch is now "making a racket about pulling out
     of tennis," and "would like tournament organizers to believe
     it's ready to throw in the towel," according to Hal Lipper
     of the WALL STREET JOURNAL.  Rado believes the popularity of
     tennis "has been slipping in the U.S., in contrast to the
     rise of golf."  Rado Dir of Int'l Marketing Massimo
     Schawalder: "We're analyzing whether tennis still is a
     strong property and whether it will be a strong property
     world-wide in the future."  Schawalder also said that Rado
     is concerned about the popularity of tennis in Asia, which
     accounts for 40% of its global sales.  Lipper reports that
     sponsorship spending on tennis is projected to hit $287M
     this year with world-wide spending of $400M, and he adds
     that Compaq is also "considering moving away" from tennis,
     and may switch from tennis' Salem Open to golf or swimming
     events next year (WALL STREET JOURNAL, 6/26).